Blog

The average app store conversion rate is about 25% on Apple's App Store and 27.3% on Google Play (AppTweak, H1 2024). That means roughly one in four people who view your store listing actually download the app. But that number hid ...

🎥

🔍

Best session replay tools in 2026: 8 tools compared honestly

Microsoft Clarity is the best free session replay tool. Hotjar is the most popular all-in-one option. PostHog wins for technical teams who want open ...

🛒

💳

Checkout optimization: how to turn more carts into orders

Checkout optimization is about removing friction between "add to cart" and "order confirmed." It's one of the highest-impact things you can do for an online sto ...

🖱️

🎯

Click conversion rate: what it means, how it differs from CTR, and what to do about both

Your click conversion rate is the percentage of people who click your ad, email, or link and then actually follow through. It's one of the most important metric ...

🖥️

⚙️

Client-side vs server-side A/B testing: which one your business actually needs

Client-side testing changes what visitors see inside the browser. Server side testing decides what to send before the page even loads. That's the core differenc ...

📞

📊

Cold calling conversion rate: what the data actually shows (not just '2%')

What is a cold calling conversion rate? It's the percentage of cold calls that produce a result you care about. The problem? Nobody agrees on wha ...

🔻

💸

Conversion funnel: what it is, how it works, and where your money leaks

A conversion funnel is the path someone takes from first hearing about your business to completing a goal. That goal could be a purchase, a signup, or a quote r ...

🔢

📈

Conversion rate calculator for marketing and sales (with revenue impact mode)

A conversion rate calculator for marketing takes your visitors and conversions, then tells you the percentage. Simple math: (conversions ÷ visitors) × 100. If 1 ...