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Conversion rate = (conversions ÷ total visitors) × 100. If 2,000 people visit your site and 50 buy something, your conversion rate is 2.5%. That's the formula. You could stop reading here and be fine for most situations. The formula is the easy part. The hard part is deciding what counts as a "conversion," whether to ...

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How to increase conversion rate: 7 changes ranked by actual impact

To increase your conversion rate, start with your value proposition. Then reduce checkout friction. Then speed up your pages, add social proof, and test every c ...

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How to increase your Shopify conversion rate (page by page)

You can increase your conversion rate on Shopify by fixing specific pages: product pages, collection pages, checkout, and yo ...

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How to optimize conversion rate: the 5 changes that actually move the needle

To optimize your conversion rate, start with your value proposition, then simplify your copy, speed up your pages, remove form friction, and test every change. ...

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Lead conversion rate: what it actually means, the formula, and benchmarks by industry

Your lead conversion rate is the percentage of leads that take the next step in your sales process. That could mean filling out a form, booking a demo, or event ...

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Mobile app conversion rate: benchmarks for every stage of the funnel

What is a mobile app conversion rate? It's the percentage of people who take a specific action in your app. But "mobile app conversion rate" actu ...

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Multi-armed bandit testing: what it is, when it works, and when it backfires

A multi-armed bandit is an algorithm that automatically sends more traffic to whichever version of your page is winning. Instead of splitting visitors 50/50 and ...

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The null hypothesis in A/B testing: what it means and why most tests prove it right

The null hypothesis says your change made no difference. That's it. When you run an A/B test, the null hypothesis is the default assumption that Version A and V ...