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CRO testing means running structured tests on your website to get more visitors to do the thing you want (buy, sign up, click). Most guides treat it as a fancy word for A/B testing. It's not. A/B testing is one tool in a kit that includes at least seven methods. Pick the wrong one and you waste your tim ...

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Digital CRO: what it means, where it happens, and how to start

Digital CRO is conversion rate optimization applied to online channels. Websites, mobile apps, email campaigns, landing pages, ...

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Ecommerce conversion rate in Google Analytics: how to find it, fix it, and actually use it

What ecommerce conversion rate actually means in GA4 GA4 doesn't have an "ecommerce conversion rate" metric. It renamed everything. Here's where ...

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GA4 conversion rate: how to find it, understand it, and actually use it

What "conversion rate" means in GA4 (and why Google renamed it) GA4 doesn't call them conversions anymore. They're "key events." Same idea, confu ...

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How to design a marketing experiment (even if most of them fail)

To design a marketing experiment: start with a business question, write a hypothesis you can be wrong about, pick one metric, figure out how many visitors you n ...

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Landing page optimization: a decision framework for pages that actually convert

Landing page optimization is the process of changing elements on a page so more visitors do the thing you want. Buy, sign up, request a demo. Whatever "converti ...

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Meta A/B testing: how to run Facebook and Instagram ad tests that actually work

Meta A/B testing is a built-in tool inside Ads Manager. It splits your audience into separate groups and shows each group a different version of your ad. Then i ...

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Minimum detectable effect in A/B testing: how to pick the right one for your business

Minimum detectable effect (MDE) is the smallest real improvement your A/B test can reliably catch. If your page actually converts 5% better but your test's ...