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Your conversion rate for lead generation depends on which part of the funnel you're measuring. The average visitor-to-lead rate is around 2-3%. The average lead-to-customer rate is 2-7%. And those numbers mean almost nothing without context. Here's why. Two consulting firms in the [same industry reported](https://mark ...

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Conversion rate metrics: the ones that matter (and the ones that mislead you)

What are conversion rate metrics? They're the measurements that track what percentage of visitors do the thing you want, plus the supporting numb ...

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Cookieless A/B testing: what actually changed and what to do about it

Most A/B testing tools use first-party cookies. That's the kind your own website sets. Third-party cookies, the kind advertisers use to follow yo ...

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CRO case studies: 12 real examples with actual numbers (and a trust rating for each)

Most conversion rate optimization case studies are cherry-picked success stories. They come from the same companies selling you ...

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The CRO guide that starts where you actually are

Table of contents What CRO actually means (and what it doesn't) CRO means getting more of your existing visitors to do the thing you want the ...

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The CRO process: five steps to turn more visitors into customers

The CRO process is a repeating cycle: research what's broken, form a guess about how to fix it, test that guess, and learn from the result. Then do it again. It ...

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CUPED and variance reduction: run faster A/B tests with less traffic

CUPED is a technique that uses what your visitors did before your test started to filter out noise in your results. It stands for Controlled-experiment Using ...

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CVR conversion rate: what it means and why every platform calculates it differently

What is CVR (conversion rate)? CVR stands for conversion rate. It's the percentage of people who take the action you wanted after seeing or click ...